Topline
Daniel Lurie, one of the heirs to the Levi Strauss fortune, emerged as the winner of San Francisco’s mayoral election on Thursday as the incumbent London Breed—the city’s first Black woman mayor who also oversaw its response to the COVID-19 pandemic—conceded the race.
San Francisco Mayor-Elect Daniel Lurie poured more than $8 million of his own money to fund his … [+] campaign.
San Francisco Chronicle via Getty Images
Key Facts
Shortly after Breed conceded the race, Lurie said he was deeply grateful “to my incredible family, campaign team, and every San Franciscan who voted for accountability, service, and change.”
The Levi’s fortune heir, who also ran as a Democrat like Breed, had positioned himself as a political outsider who blamed the incumbent mayor’s administration for the city’s post-pandemic downturn, drug crisis, homelessness and crime.
San Francisco uses a ranked-choice voting system, and as of late Thursday, he had secured 56.2% of the vote in the final round of counting, compared to Breed’s 43.8%.
Lurie, who is the founder of the anti-poverty non-profit Tipping Point Community, has promised to expand the city’s homeless shelters, declare a “fentanyl state of emergency,” shut down “open-air drug markets” and hire more police officers.
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How Much Money Did Daniel Lurie Pour Into His Mayoral Run?
According to local filings, Lurie poured around $8.65 million of his own money to fund his mayoral campaign—more than three times higher than the next biggest contributor. Lurie’s mother Mimi Haas also donated $1 million to the “Believe in SF” political action committee backing his candidacy. In total, Lurie’s campaign and the “Believe in SF” PAC raised $16.2 million in funding—compared to $5.4 million raised by Breed’s campaign. According to the San Francisco Chronicle, this was the most expensive mayoral race in the city’s history.
Forbes Valuation
According to our estimates, Mimi Haas’ net worth in 2021 was around $1.4 billion, while the Haas family ranked 78th in Forbes’ list of America’s Richest Families in 2015 with a combined fortune of $3.7 billion.
Key Background
Lurie is the son of Mimi Haas and the stepson of former Levi Strauss & Co. CEO Peter Haas—who died at the age of 86 in 2005. According to Bloomberg, Lurie’s mother is the second-largest individual shareholder of the clothing company.
Further Reading
This has been S.F’s most expensive modern mayoral race — and Lurie’s spending accounts for most of it (San Francisco Chronicle)
San Francisco Mayor Concedes Race to Levi Strauss Heir (New York Times)
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