Oktoberfest on Front in downtown San Francisco will mark California’s first-ever entertainment zone event, which allows revelers to drink beer and other alcoholic beverages on the go, while enjoying live music and more.
Following Dreamforce, Salesforce’s annual conference that runs Sept. 17-19, the celebration of Bavarian drinks, food and culture is scheduled for Sept. 20 on Front Street between California and Sacramento streets. Three businesses in the sanctioned area — Schroeder’s, Harrington’s Bar & Grill and Royal Exchange — will sell alcoholic beverages that attendees can walk around with as they participate in festive games, like axe throwing and pretzel tossing, costume contests and other attractions. Guests are encouraged to wear traditional lederhosen and dirndls.
The event is made possible by Mayor London Breed in collaboration with the Office of Economic Workforce and Development and the Downtown SF Partnership community benefit district.
“We are thrilled to see the expansion of this beloved San Francisco tradition and to be the first city in the state to take advantage of the new entertainment zone legislation, which paves the way for a nightlife renaissance in San Francisco’s Downtown and neighborhoods citywide,” Breed said in a statement.
Breed first announced that the city would host the state’s first entertainment zone in May. The concept is authorized under SB76, introduced by State Sen. Scott Wiener, which permits bars, restaurants, wineries and breweries to sell alcohol to-go for consumption within the designated zones during special events in an effort to spur social and economic development. It went into effect earlier this year.
“We see the best of San Francisco when community events make our streets come alive,” Wiener said in a statement. “I’m working to expand this program across the state, and (am) proud to see that once again, San Francisco is leading the way.”
The concept seems to be gaining traction. On Tuesday, Aug. 27, the state Senate passed Wiener’s SB969, which permits local governments across California to designate their own entertainment zones that enable brick-and-mortar restaurants and bars to sell alcoholic drinks to-go in those spaces.
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