The legendary Twitter blue bird logo, once displayed outside the company’s San Francisco headquarters, is making its way to auction again. RR Auction has listed the iconic sign, which is expected to fetch up to $40,000. This comes after the bird logo was first auctioned in 2023 following Elon Musk’s acquisition of Twitter (now X) in 2022. That previous auction saw several Twitter-themed items go under the hammer, including a coffee table, a beer tap, and a custom Twitter statue, all selling for thousands of dollars.
“Incredible official Twitter Inc. ‘bird logo’ fascia sign formerly displayed on the exterior of the social media giant’s San Francisco headquarters—obtained from Elon Musk’s ‘rebranding auction’ in September 2023,” reads the official listing on RR Auction’s website.
The Story Behind Larry the Bird
The Twitter bird, affectionately called “Larry” after NBA legend Larry Bird, was a defining symbol of the platform from 2012 until its rebranding to X in 2023. The sign, which measures approximately 145 x 105 x 20 inches and weighs around 560 lbs, became a familiar sight during Twitter’s peak years.
This isn’t Larry’s first trip to the auction block. The sign was a highlight of Musk’s September 2023 rebranding auction, where various memorabilia, office decor, and furniture were sold off. Alongside the corporate transformation, Twitter’s headquarters also underwent a dramatic change, with its blue bird insignia replaced by X-themed branding. The company has since relocated from San Francisco to Texas, marking a significant shift in its identity under Musk’s leadership.
Part of a Tech Collector’s Dream Auction
The Twitter logo is featured in a broader auction titled “Steve Jobs and the Apple Revolution,” which began on February 27 and runs until March 21. Other notable items in the collection include rare Apple checks from the 1970s signed by Steve Jobs—one of which has already attracted bids exceeding $89,000 — and a functional Apple I computer currently bidding at over $205,000.
Whoever wins the Twitter bird sign will need to arrange transportation, as the 560-pound piece is currently stored in San Francisco. While Twitter’s blue bird may no longer be part of the social media landscape, its place in tech history remains undeniable.
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