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US firms hire etiquette coaches to rein in Gen Z employees

July 2, 2025
in News
Dressing inappropriately, treating the office like their bedroom, leaving food wrappers in communal eating spaces, and ghosting their supervisors - some fresh graduates in the United States are driving their bosses up the wall.
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Dressing inappropriately, treating the office like their bedroom, leaving food wrappers in communal eating spaces and ghosting their supervisors – some fresh graduates in the US are driving their bosses up the wall.

To remedy this, a number of companies in San Francisco have hired etiquette coaches to train their young employees in basic workplace manners.

Coaches based in the city said they have experienced up to a twofold increase in recent months, reported news outlet The San Francisco Standard on June 28.

Etiquette coach Rosalinda Randall said she has received complaints of bad hygiene and habits, such as a new hire leaving food wrappers on the communal lunch table. 

“Their manager didn’t know how to handle it as they didn’t want to sound like a parent,” she said.

The 90-minute workshops with Ms Randall, where she teaches employees how to maintain eye contact and make requests politely, costs up to US$2,500 (S$3,200). 

Ms Melissa Franks, founder of an operations consulting firm, said employers often ask for advice on managing younger hires, whom they feel have a tendency to question instructions. 

She tells them to think of any pushback as youthful curiosity and provide more explanation and context about why procedures are in place, Ms Franks said to The San Francisco Standard.

Some organisations are taking matters into their own hands, developing training programmes on workplace etiquette or practicing transparency. 

Software development company Salesforce, for example, has been conducting classes on presenting, emotional intelligence and Slack etiquette since 2024.

In May, it rolled out an artificial-intelligence onboarding agency that addresses frequently asked questions, event information and new-hire skill matches, aiming to build social connections. 

Mr Jim Rettew, interim chief executive at a contemporary arts centre, has one-on-one chats with employees and holds town halls where they can raise questions. 

On Gen Zs, he said: “They want to be mentored, not managed.” These workers “bring moral clarity, which is refreshing – but nuance is a muscle they’re still building”.

In the face of an unemployment rate that is above the US average of 4.2 per cent – unemployment for those aged 20 to 24 is at 6.6 per cent, according to a report by software company iCIMS – Gen Zs are in a crunch. 

An Intelligence survey from August 2024 found that 60 per cent of employers have fired Gen Z employees within months of hiring them.

Some fail to impress during job interviews, where they struggle to make eye contact and communicate effectively, or even bring a parent along.

According to a December 2024 survey by American data research site Intelligence, one in three hiring managers think recent graduates lack work ethic and one in four said they are unprepared for the workforce.

More than half of the 1,000 managers surveyed said that they fired a recent graduate in 2024, and one in eight indicated that they will avoid hiring these fresh graduates in 2025.

On the upside, it seems that they are eager to learn. 

“Presence and presentation is everything,” said hospitality professor Thomas Padron, at a university in California. “Once they realise that their bosses aren’t mind readers, they put in the time.”



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Tags: coachesEmployeesetiquetteFirmsGenhirerein

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