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The Salt Life apparel store, shown here on Aug. 22, 2023, at the Tanger Outlet in Deer Park, NY. (Photo by John Paraskevas/Newsday RM via Getty Images)
The Brief
All Salt Life retail stores will close following the company’s bankruptcy sale.The company that purchased the popular apparel and lifestyle brand says they are transitioning to a wholesale and e-commerce business model.
All Salt Life stores in the U.S. are closing after the company was recently purchased in a bankruptcy sale.
According to Hilco Consumer-Retail Group, which jointly purchased Salt LIfe with Iconix International, the liquidation sales and 28 store closings will pave the way for “transitioning the Salt Life brand towards a stronger focus on wholesale and e-commerce business model.”
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“The Salt Life brand has widespread brand awareness and loyalty with ocean enthusiasts worldwide,” Hilco said in a news release.
Iconix International Inc., in partnership with the Hilco Consumer-Retail Group (Hilco), acquired the popular active lifestyle brand, Salt Life. (Hilco and Iconix International)
Salt Life is a lifestyle, restaurant and clothing brand founded in 2003 in Jacksonville Beach, Florida.
Hilco said the liquidation sales began on Sept. 20. Salt Life gift cards will be honored through Oct. 19, 2024.
“Customers are encouraged to take advantage of these significant savings immediately while selections are best. Store fixtures and equipment are also for sale and at discounted prices,” Hilco said.
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Hilco, together with Iconix International, jointly purchased the Salt Life apparel line for $38.74 million after previous owner Delta Apparel Inc. filed Chapter 11 bankruptcy in June.
The Salt Life Food Shack chain of restaurants is a separate entity from the Salt Life lifestyle brand and Delta’s bankruptcy auction did not affect the operation or ownership of the restaurant locations.
The Source
This story includes information from Hilco Consumer-Retail Group and FOX Business.
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