The response to Artisan’s campaign has been largely negative, with many people sharing their fear of losing their jobs to AI. In Bluesky and Reddit specifically, the users mentioned that AI replacing human jobs is worrisome, especially for a city that is already expensive and has a bad record in social inequality.
These billboards have evolved into a cultural signifier of escalating concerns regarding the place of AI in the future of work, especially the tech-driven future of work in cities like San Francisco.
Nonetheless, Artisan continued promoting its primary product, Ava, a sales Artificial Intelligence agent programmed to engage the customers with little human intervention. Stating the reduction of labour costs by 96%, Ava embodies the company’s perspective on the future of enterprise automation. However, there are concerns as artificial intelligence technology does not match the human touch in sales and customer service relations.
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