San Francisco is buzzing with energy and new experiences in 2024, making it a must-visit destination for locals and tourists alike. Thrillist’s latest guide, “23 Things You Have to Do in SF This Year,” offers an insider’s look at the city’s most exciting events, hidden gems, and iconic activities to add to your to-do list. From culinary adventures to cultural explorations, this roundup highlights the diverse opportunities that define San Francisco’s dynamic scene, ensuring visitors don’t miss a beat in the city by the bay.
Top Outdoor Adventures to Experience in San Francisco
Embark on an adrenaline-fueled journey through San Francisco’s diverse landscapes with activities that promise both thrill and awe. From riding the iconic cable cars to exploring hidden coastal trails, outdoor enthusiasts will find something unforgettable at every turn. Take a bike ride across the Golden Gate Bridge, feeling the wind rush as panoramic views of the bay unfold, or kayak beneath the fog-shrouded skyline for an exhilarating aquatic perspective.
For those seeking variety, the city offers:
- Hiking the Lands End Trail — a scenic path offering cliffside views paired with the mystery of the nearby Sutro Baths ruins.
- Rock climbing at Mission Cliffs — suitable for both beginners and pros eager to test their skills.
- Paragliding from Twin Peaks — an epic way to catch breathtaking aerial shots of the cityscape and ocean.
Whether on land or sea, these exhilarating escapes highlight San Francisco’s outdoor allure, making every moment a story worth telling.
Must-Try Culinary Hotspots for Food Enthusiasts
San Francisco’s culinary landscape never fails to impress, with innovative kitchens and time-honored eateries blending tradition and trend effortlessly. For those eager to indulge in the city’s gastronomic delights, destinations like Fang,” known for its daring fusion of Asian flavors, offer a sensory experience that’s hard to match. Meanwhile, the historic Tartine Bakery continues to captivate visitors with its legendary sourdough and irresistible pastries— a haven for artisan bread lovers. Dive into Mission District’s vibrant scene where taquerias serve up authentic, mouthwatering tacos crafted from recipes passed down through generations, all with a modern twist to satisfy contemporary palates.
For a sophisticated night out, the waterfront’s Epic Steak promises sweeping views and impeccably prepared cuts paired with a notable local wine selection. Foodies seeking variety can explore off-the-beaten-path pop-ups and seasonal markets, each offering ever-changing menus that showcase the latest in sustainable, farm-to-table practices. Experience highlights include:
- Farmers’ Market fresh produce stands popping up at Ferry Building
- Chef’s tasting menus at Benu combining Asian and American classic techniques
- Seafood feasts at Swan Oyster Depot, an iconic spot for fresh Dungeness crab
- Hidden cocktail bars like Wilson & Wilson, where mixology meets speakeasy vibes
Hidden Cultural Gems Beyond the Tourist Trail
Venture off the beaten path and uncover San Francisco’s lesser-known cultural treasures that enrich the city’s vibrant mosaic. Instead of the usual museum circuit, immerse yourself in the Mission District’s Latinx art scene, where vibrant murals narrate stories of community resilience and political activism. Pop into neighborhood galleries like Galería de la Raza to see contemporary work that rarely hits tourist itineraries, and catch an intimate live poetry reading at El Rio, a gritty, beloved dive bar with decades of countercultural history.
For a deep dive into Bay Area’s innovative culture, explore the hidden local markets and craft fairs that spotlight indigenous artisans and minority entrepreneurs. The Tuesdays at the Bayview Farmers Market showcase everything from handwoven textiles to experimental fusion foods, supporting small-scale creatives. Meanwhile, the quiet, unassuming Nihonmachi Alley offers a surreal glimpse into Japan’s legacy in SF with a lineup of teahouses and craft shops that tourists seldom find. These experiences present a rich alternative to cookie-cutter sightseeing and invite a poignant connection to the city’s authentic pulse.
| Spot | Highlight | Why It’s Unique |
|---|---|---|
| Galería de la Raza | Political & Social Murals | Authentic community art focused on Latinx heritage |
| El Rio | Live Poetry Nights | Historic dive bar culture with a progressive edge |
| Bayview Farmers Market | Local Artisanal Crafts | Spotlights minority entrepreneurs & indigenous makers |
| Nihonmachi Alley | Traditional Tea & Craft Shops | Under-the-radar look at San Francisco’s Japanese influences |
Exclusive Nightlife and Entertainment Events This Year
San Francisco’s dynamic after-dark scene is pulsing with fresh energy this year, serving up a thrilling mix of experiences that cater to every taste. From immersive theater productions in hidden venues to rooftop dance parties boasting panoramic skyline views, the city invites you to dive deep into its eclectic vibe. Don’t miss the resurgence of silent discos—a must-try where you control the DJ groove through headphones, blending intimacy with high-energy beats. Meanwhile, historic jazz clubs have reawakened with cutting-edge performers, creating a juxtaposition of old and new that’s defining the city’s cultural renaissance.
For those planning their social calendar, here’s a snapshot of standout happenings to mark in your diary:
- Bay Area Night Market: A sensory overload of street food, art, and live performances every first Friday.
- Glow Festival at Fort Mason: Neon art installations paired with electronic soundscapes, running weekends through October.
- Midnight Mystery Movie Marathon: Classic cult favorites screened under the stars at Dolores Park.
| Event | Venue | Date | Highlight |
|---|---|---|---|
| Neon Nights Rave | The Midway | July 17-19 | International DJs |
| Shakespeare in the Dark | Secret Location | September 5-30 | Interactive Mystery Play |
| Sunset Beach Beats | Ocean Beach | Every Saturday, Summer | Live Reggae Bands |
The Conclusion
As San Francisco continues to evolve as a dynamic hub of culture, cuisine, and adventure, these 23 must-do activities offer both locals and visitors compelling reasons to explore the city anew. From iconic landmarks to hidden gems, Thrillist’s curated list captures the vibrant spirit of the Bay Area in 2024. Whether you’re a longtime resident or a first-time traveler, embracing these experiences will ensure your time in San Francisco is memorable and deeply connected to the city’s unique pulse. Stay tuned for more updates as the city’s offerings continue to grow throughout the year.
